Taking YA Lit to New Websites...

Cathy's Book: If Found Call 650-266-8233

It was only a matter of time before publishers figured out how to meld the the appeal of internet gaming and online social networking with books. Enter Cathy's Book.

Cathy's Book: If Found Call 650-266-8233 is about a teenage girl whose life goes from difficult to worse when her best friend becomes angry with her and her boyfriend Victor, who may not be the boy he appears to be, breaks up with her.

This young adult mystery was crafted with an interactive marketing eye. Not only does Cathy's Book have its own website (there are actually two), the characters from Cathy's Book have their own phone numbers; there is a Cathy's Book MySpace page; there are Cathy's Book AIM Journal pages; and more. In other words, online marketing for teens meets book publishing.

After all this effort, lets hope the book is worth it.

http://contemporarylit.about.com/b/a/256366.htm

------------------------------------------------------------------

Cathy's Book by Sean Stewart and Jordan Weisman is leading the pack in new young adult lit mysteries - and with students becoming technology literate at younger and younger ages, the publishers/writers of the novel have created a genius marketing tool by creating various websites that readers can visit and discuss the book.

I personally think this is a great way to keep students interested in reading as they grow older. This book has to much to offer it's readers that it seems impossible not to find something appealing about the novel, the mystery, the interactive websites, or the real phone numbers readers can call to find out more information.

By including real life elements within the fictional world of the novel, writers will keep readers coming back for more - and keeping students interested in reading outside of the classroom walls.